A biog of Jamal Edwards from the Guardian

"I'm a rebel when it comes to filming," Edwards started the channel in 2007, aged 16, after receiving a video camera for Christmas.

Edwards started filming London rappers free styling on the street.

But Edwards didn't want to restrict himself to local unsigned talent or the grime scene.

Recently, he and his eight-strong team have been filming the likes of Ellie Goulding, Nicki Minaj and Bruno Mars.

Edwards says the channel, which makes money from advertising, has racked up 50,000 subscribers and a total of 39 million video views. Last month, he signed a deal with Sony RCA to create his own imprint within the label.

When I ask him what the downsides are of being his own boss, Edwards says: "Everyone who works for me is older than me."

He advises other young people with similar ambitions to "chase your dream, not the competition, because looking at the competition will cloud your vision and mess you up in the long run".

Edwards says his next step is to go to New York and "work my way from the ground to the top, doing what I did here over there".

The key point when I was reading this article is that to be able to go far in the business is to have new ideas and to be able to do something different. I might make use of this notion when producing my own products by being more creative in how you film.