Our primary audience:
Gender: Female
Age: 14-18
Class (using JICTARS): B, C1 & C2
Lifestyle: Interested in fashion, celebrities, going clubbing and are students.
Geographical area: europe
Our Primary audience would want to aspire to be the characters in our music video
Our secondary audience:
Gender: Female
Age: 19-24
Class (using JICTARS): A & B
Lifestyle: Students or graduates- that have a glamorous lifestyle & have been to boarding school because of their parents wealth and status.
Geographical area: Europe
Our secondary audience would like our music video as they can relate to the characters and lyrics.
Psychographics: Using VALS-
Primary
Gender: Female
Age: 14-18
Class (using JICTARS): B, C1 & C2
Lifestyle: Interested in fashion, celebrities, going clubbing and are students.
Geographical area: europe
Our Primary audience would want to aspire to be the characters in our music video
Our secondary audience:
Gender: Female
Age: 19-24
Class (using JICTARS): A & B
Lifestyle: Students or graduates- that have a glamorous lifestyle & have been to boarding school because of their parents wealth and status.
Geographical area: Europe
Our secondary audience would like our music video as they can relate to the characters and lyrics.
Psychographics: Using VALS-
Primary
- Groupies- Who just want to be accepted
- Trendies- Crave attention and admiration of their friends
- Cowboys- Who want easy money
- Cynics- Who have to have something to complain about
- Trendies- Crave attention and admiration of their peers
- Actualizers- Successful, sophisticated people with high self esteem.
- Experiencers- Young, enthusiastic, impulsive and rebellious people.
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