In our media lesson we had a commissioner (Emily) from 'Polydore Records' speak to us about music videos. Polydore records is a part of 'Time Warner' conglomerate.
Info: Emily started fine art painting and photography, she then got an unpaid internship with Polydore Records. Her job is to commission music videos for artists (this involves the the Macabee’s, Ellie Gouding, Lana Del Ray). Emily might have ten clients who would want to shoot this depends on bids and concepts.
The budget for a music video can be £1000-£100,000. This is based on the the record sales of the artist and if the money is recouped. The budget will often shape the content and style of the music video.
The commissioning process will end up in a one day shoot, for a 12 hour day and costs about £7,000 a day. Process takes about 1 month in production. When the music video has been commissioned Emily has to ask the directors for the treatment.
Holly well done for blogging this concise reflection on Emily's talk. You could use my notes on Shaqrepoint to ensure that you provide a little more detail to this blog entry: here is the link:https://sharepoint.hurtwood.net/subjects/MediaStudies/j_mazzocchi_2011/default.aspx
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