26/09/2013

Treatment


Our concept for this video is based on the lifestyle most teenage girls dream about. The song focuses on party lifestyle full of travelling, parties, sex and drugs, however, suggests that it is in fact boring. In our video we will contrast the way the performers used to imagine their 'dream life' and the reality of it once they attained it.




We will do this through flashbacks of their teenage life when they were determined to become one of those they see on TV, who are themselves in 10 years’ time.



The video will jump from narrative to performance through exciting uses of edit and camera techniques.



We will show a performance of the artists on the television the girls will be watching, and then later reveal to the audience that the artists they were watching and dreaming about is in fact them.




In the portion of the song where it is just the instrumental, we will then combine the performance scenes, with the flashbacks and then at the end of the song, reveal to the audience the conclusion of the flashback, showing the reality that this life is in fact, boring, however, once they became a part of it, they got addicted.



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