Audiences

Our primary audience:
Gender: Female
Age: 14-18
Class (using JICTARS): B, C1 & C2
Lifestyle: Interested in fashion, celebrities, going clubbing and are students.
Geographical area: europe
Our Primary audience would want to aspire to be the characters in our music video

Our secondary audience:
Gender: Female 
Age: 19-24
Class (using JICTARS): A & B
Lifestyle: Students or graduates- that have a glamorous lifestyle & have been to boarding school because of their parents wealth and status.
Geographical area: Europe
Our secondary audience would like our music video as they can relate to the characters and lyrics. 

Psychographics: Using VALS-

Primary

1. Groupies- Who just want to be accepted
2. Trendies- Crave attention and admiration of their friends
3. Cowboys- Who want easy money 
4. Cynics- Who have to have something to complain about

Secondary

1. Trendies- Crave attention and admiration of their peers
2. Actualizers- Successful, sophisticated people with high self esteem. 
3. Experiencers- Young, enthusiastic, impulsive and rebellious people.

Making the storyboards

Our group went to the media rooms to work on the storyboards. We used the finished timeline to help with each of the picture squares.

A storyboard is a graphical representation of the camera shots in a sequence which are connected together to create a 'narrative flow'. It is similar in appearance to a comic strip.
A storyboard serves the same purpose in film making as an outline does in written projects. It enables the director to visualise the flow of camera shots and sets that they want to have appear.

'In a production meeting, a picture really is worth a thousand word. You can script a sequence in words as clearly as you like, and there will always be some misunderstanding. But if you use storyboards, it's so much easier to communicate your visual and dramatic ideas'. 

Matthew Jones. Television script  editor, Red Productions.

Before shooting- At this stage of making music videos the director and the production designer will discuss how to achieve the right look and feel of the film by planning the sets and costumes. A storyboard artist will be brought in to draw up the director's rough storyboards and add any additional details and creating a detailed version with action, camera and lighting directions. 

A director will discuss these detailed storyboards with the director of photography (DOP) whose job it is to achieve the look of the film on the screen. Together they will talk through each specific shot and discuss composition of the scene, camera, placements, camera movements, lighting and equipment needed for each shot. 

The storyboard is an important piece of communication between the members of the film crew as it provides a common outline which everyone.

This is an example of a storyboard:

Treatment

Our concept for this video is based on the lifestyle most teenage girls dream about. The song focuses on party lifestyle full of travelling, parties, sex and drugs, however, suggests that it is in fact boring. In our video we will contrast the way the performers used to imagine their 'dream life' and the reality of it once they attained it.

We will do this through flashbacks of their teenage life when they were determined to become one of those they see on TV, who are themselves in 10 years’ time.

The video will jump from narrative to performance through exciting uses of edit and camera techniques.

We will show a performance of the artists on the television the girls will be watching, and then later reveal to the audience that the artists they were watching and dreaming about is in fact them.

In the portion of the song where it is just the instrumental, we will then combine the performance scenes, with the flashbacks and then at the end of the song, reveal to the audience the conclusion of the flashback, showing the reality that this life is in fact, boring, however, once they became a part of it, they got addicted.

Making the Timeline

We have started to make a timeline for our music video. This will help us know what we are going to do and helps further our idea. On our timeline we start by going through what happens every 30 seconds- we then work out out what happens in-between the 30 seconds. We were shown an example of a timeline by an old student. 

Making the timeline helped us focus exactly on what we are doing for our music video and it also helped us think of more ideas which will be good to use in it.

This is what we have done so far:

Styling and make-up for the music video

hollyvk95's photostream on Flickr.

Here are some photos of ideas for our music video. We are looking at using dresses for the performance scenes and low key clothing for the narrative scenes.

Polydor Records speaker

In our media lesson we had a commissioner (Emily) from 'Polydore Records' speak to us about music videos.  Polydore records is a part of 'Time Warner' conglomerate.

Info: Emily started fine art painting and photography, she then got an unpaid internship with Polydore Records. Her job is to commission music videos for artists (this involves the the Macabee’s, Ellie Gouding, Lana Del Ray). Emily might have ten clients who would want to shoot this depends on bids and concepts.

The budget for a music video can be £1000-£100,000. This is based on the the record sales of the artist and if the money is recouped. The budget will often shape the content and style of the music video.

The commissioning process will end up in a one day shoot, for a 12 hour day and costs about  £7,000 a day.  Process takes about 1 month in production. When the music video has been commissioned Emily has to ask the directors for the treatment. 

 

Information about the Pierces

Born in Birmingham, Alabama, USA. They are sisters called Alison and Catherine Pierce. When they where younger they performed at weddings, parties, and churches. Their debut album was called ‘The Pierces and Light of the Moon’. They have appeared on Gossip Girl and in ‘Hi society’.

This is the lyrics to their song 'Boring':

Saturday Night We look alright We're going out Boring.

Paris, France Londontown NYC Boring.

Nothing thrills us Anymore No one kills us Anymore

 Life is such a chore When it's.

Boring Sexy boy Girl on girl Manage trois Boring.

Marijuana Cocaine Heroin Boring.

Nothing thrills us Anymore No one kills us Anymore Life is such a chore When it's?. Boring Galliano Donatella Dolce & Gabbana Boring.

 Caviar Escargot Dom Perignon Boring.

 Love of my life Bear your child Everything I've ever wanted Boring. Nothing thrills us Anymore No one kills us Anymore Life is such a chore When it's. Boring (when it's boring) Nothing thrills us Anymore No one kills us Anymore Life is such a chore When it's. Boring.